DURATION

~3 Months

COMPANY

Joorney LLC.

ROLE

Solo Senior UX/UI Designer

🛸 Project Overview

At Joorney, I transformed an inefficient PDF questionnaire into a multilingual digital platform, addressing issues like limited space, lack of support, and poor tracking. The new web application offered personalized questionnaires, multi-device compatibility, and intelligent assistance, streamlining client onboarding and creating new revenue opportunities. The intuitive, responsive interface improved accessibility and usability across devices and languages. Additionally, I designed a management panel for sales managers, project managers, and attorneys to efficiently track, edit, and manage client data, further enhancing the overall workflow.

Before / After

🔥 The Challenge

The existing PDF Questionnaire at Joorney had several limitations:

  • The PDF Questionnaire was difficult to use, causing workflow delays.
  • Frequent email exchanges led to frustration and hindered project progress.
  • Restricted answer fields and irrelevant questions resulted in incomplete data collection.
  • Multiple PDF versions created inconsistencies and misunderstandings.

My goal was to create a seamless, intuitive web-based solution that would not just improve user experience and efficiency but also streamline the onboarding process and enable data tracking and personalized up-sell opportunities.

🙋🏻‍♂️ My Role and Responsibilities

As Senior UX/UI Designer for this project, my key responsibilities included:

  • Analyzed client needs and streamlined the existing process.
  • Created wireframes, prototypes, and responsive designs.
  • Designed a user-friendly, multilingual, and accessible interface.
  • Led cross-functional collaboration and conducted usability tests

🖌️ Design Process

  • Developed Information Architecture to ensure a logical user flow.
  • Created user flows to simplify the questionnaire process and tracking.
  • Designed low-fidelity prototypes to test usability.
  • Produced high-fidelity designs aligned with Joorney’s new brand language.

🧐 Research & Define

👨🏻‍👩🏻‍👦🏻‍👦🏻 User Personas

I put myself in the users’ shoes and really tried to understand where they were coming from. Creating user personas for each type of user helped me empathize even more with their needs and goals.

🧠 Logic Map

I created a logic map for each user type and designed the functionality of the digital questionnaire on the backend. I also outlined how users will interact with each other.

🔒Due to NDA agreements, I cannot share all project details. However, the provided information is published with Joorney’s permission.

🛠️ Information Architecture of E-2 Visa Type

I created information architecture for one of the visa types. This included logical question grouping, conditional logic, and real-time validation. The design ensures clients can easily navigate the complex visa application process, improving data accuracy and overall user experience.

📐 Low-Fi

I created several low-fidelity prototypes to test my ideas and presented them to the stakeholders.

🎨 High-Fi

Based on the feedback from the low fidelities, I started to design the digital questionnaire for the E-2 Visa Type

Login & Welcome

Pages Inside a Section

Easy Navigation Through Sections

Content-based FAQ

Project Manger Dashboard

🗝️ Key Features of Digital Questionnaire

  • Multilingual support tailored to client needs.
  • Dynamic questions based on client choices for personalized experiences.
  • Project managers can track, manage, and take over the questionnaire if needed.
  • Attorneys can monitor the questionnaire’s status, ensuring seamless collaboration

🏆 Results and Impact

The new web-based Digital Questionnaire achieved several key improvements:

  • Unified experience with a streamlined digital questionnaire.
  • Reduced the questionnaire filling process by 15 minutes.
  • Improved workflow and interface, aligned with Joorney’s branding.
  • Enhanced user satisfaction and efficiency through the new design.

While specific metrics are confidential, initial user feedback indicated significant improvements in user satisfaction and efficiency.

What People Said

“The new design made the questionnaire much more intuitive. The process felt smoother and more engaging, leading to a higher completion rate.”

“The new layout is so much easier to follow. The steps are clearly outlined, and the progress indicators help me feel more in control of my responses”

“The design updates align perfectly with our brand. The improved user flow has led to better data collection, and we're thrilled with the results.”

“The redesigned questionnaire has dramatically improved our user engagement. We’ve seen a significant reduction in drop-off rates, and users have commented positively on the clearer navigation and overall experience.”